The first year of building a business is not a starting point — it’s a formation. In this season finale, Chelsea reflects honestly on what her first year as a founder actually taught her: about confidence, standards, alignment, visibility, and what it means to keep building while uncertainty is still in the room. This one is for the founder who is in it right
Lauren Domaas and Catherine Patel are the founders of Digital Cravings, a brand and web studio helping creatives and service businesses get found, trusted, and booked. Lauren leads brand and graphic design; Catherine leads web development and SEO strategy. Together they offer a full-service experience, from brand identity and visual strategy to website builds and the technical work that helps businesses show up in search. Digital Cravings is also the proud sponsor of Founding Well Season 1.
There’s a kind of work that doesn’t show up in the highlight reel but shapes everything that does. In this episode, Chelsea talks about the quiet foundational work: the message you’re still refining, the systems you haven’t built yet, the behind-the-scenes investments that don’t get talked about enough. If your business is moving but something underneath still feels unsupported, this episode is for you.
What happens when momentum is real but the business starts costing you more than it’s giving back? In this episode, Chelsea sits down with Jasmine Portnow, founder of Anyvent Event Planning, Charlottesville Day of Wedding Coordinators, and Beyond the Bustle, for an honest conversation about building a business that can actually support your life. Jasmine shares what 13 years of entrepreneurship, motherhood, and a breaking point in a closet taught her about staying power, and what it really takes to build a business you can keep.
What does it actually look like to take your business seriously before the outside world does? In this episode, Chelsea sits down with MacKenzie Hultberg, founder of Pearl and Poppy Wedding Co., to talk about the early investments that shape a business long before anyone else sees the results—from brand and systems, to styled shoots, and industry community. This episode is for the founder who knows they’re building something meaningful, and is ready to start treating it that way.
This episode is an honest, grounded conversation about what it means to build well—not just fast, not just visibly, but with intention and staying power from the very beginning. Chelsea shares where Founding Well came from, including her own first year of building after leaving nearly a decade in strategic communications, and what she had to learn about standing in the maturity of what she brought to the work, even when the business itself was new.
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