A Podcast for Creative Entrepreneurs
A podcast and community space for early-stage founders, creatives, and business owners
building for what they want their business to become
SEASON 1
Episode 1: Building for What You Want to Become
Host: Chelsea Quenum
Listen Now
WHO ARE
(Not just where it is right now)
You don't have to wait to take yourself (and your business) seriously
As business owners, we’re fed this lie that we have to reach a certain threshold to start taking ourselves seriously. We have to make six figures, quit our day jobs, or “crack the code” on entrepreneurship to justify treating our business as more than a hobby.
Founding Well exists as the antithesis to that belief.
This space is reserved for early-stage entrepreneurs who want to build with intention and purpose from the very beginning. Here, your business is already enough. This vision you have, even if it’s just the seed of an idea, will be treated with the respect and gravity it deserves.
Because this dream was given to you. And with a little bit of help from people who have been there (and are still there), mixed with some real-life experience and a healthy dose of laughter, I believe we can see it through–together.
Tune in for
Out-of-the-box ideas and perspectives
To help you think more deeply about your goals and expectations not just for your business now, but what you want it to become
Real, honest conversations
From real, honest-to-a-fault business owners about running a business, paying the bills, and raising a family
Encouragement and community
From people who have been there—and are still there—learning and helping one another
Grounded, practical advice
About early business decisions, from branding and messaging to investment strategies
“Founding Well takes what can feel like an overwhelming dream and makes it feel tangible, thoughtful, and possible.”
Hearing founders share the real stories behind their businesses—the decisions they made, the challenges they navigated, and the lessons that shaped them—is both inspiring and deeply encouraging.
Mackenzie Hultberg,
Pearl & Poppy Wedding Co.
“I would have loved this podcast when I started my business over a decade ago!”
There is so much that goes into building and running a successful business, and having a resource like this would have been invaluable in those early years.
Frances Ledgewood,
Ledgewood Fine Stationery
Hi, I'm Chelsea
Owner & Creative Director of Chelsea Quenem Wedding Planning & Event Design
I am a lot of things
A mother. A business owner. And now, a podcast host.
But I am not an industry guru, six-figure boss babe, or mountaintop monk who can lead you to business enlightenment.
I am simply an (often baffled) entrepreneur learning to navigate the intricacies of business ownership, looking to lift up as many fellow business owners as I can along the way.
When I first started my wedding planning business, there was plenty of info out there for established businesses who are ready to scale or expand, but very little education for the founder who wants to build wisely from the start.
So this is for you, and for me, and for anyone who is in the trenches of building their business right now.
So this is for you, and for me, and for anyone who is in the trenches of building their business right now.
So if you're looking for support, encouragement, and practical advice about founding well, you're in the
right place.
I am so, so happy that you’re here.
I built Founding Well for entrepreneurs
Who want to build their business not just for immediate momentum, but for long-term growth and staying power
I built it to encourage other founders
To build toward an audacious vision with clarity and conviction from the beginning
I built it to share what I am learning
And to name the early decisions that matter.
“She doesn't hold back about the messy or uncomfortable parts of running a business.”
Instead, she brings them to the light and helps all of us feel a little less alone on this entrepreneurial journey. In a world full of people trying to sell themselves, Chelsea is trying to build something real, lasting, and life-giving.
Joanna Flynn,
J.FLYNN COPYWRITING
“I would have loved this podcast when I started my business over a decade ago!”
There is so much that goes into building and running a successful business, and having a resource like this would have been invaluable in those early years.
Frances Ledgewood,
Ledgewood Fine Stationery
Read the soundbites
Founder notes
Thoughtful Notes for Building Well
Join Founder Notes for episode reflections, thoughtful prompts, behind-the-scenes takeaways, and resources for building with more intention from the beginning.
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